GoFully: redesigning a screenshot extension around one promise, nothing leaves your device.

GoFully is a Chrome extension for full-page screenshots. It scrolls a page, waits for lazy images, handles sticky headers and stitches one clean image. It reads text out of any capture in six languages, marks up and redacts, beautifies captures for posts and slides, and exports PNG, JPG, WebP or PDF.

Everything runs inside the browser. There is no account and no server. Capture, editing, text reading and redaction all happen on the device, which is rare for this category of tool.

The redesign brief was to keep every feature and change how it feels. The product had grown feature by feature, and the extension, the store listing and the website showed it. The goal was one calm, consistent product whose strongest idea, privacy, comes first.

The extension worked well. What it said about itself, in the store, on the website and in its own UI, made it hard to see why.

Before drawing anything, I wrote down who GoFully is for and the problem it solves. The audience is everyday sharers: developers, QA testers, writers, researchers and privacy teams who send screenshots every day. The problem fits in three words from the brand guide: three tools, one leak. Long pages get cut off, private data slips through, and a capture needs three apps before it can be shared.

I then collected references for each surface (landing pages, extension popups and in-page UI, editors, components and store screenshots) and kept them as an internal moodboard, filtered for fit with a calm sky-and-navy direction.

The new symbol is a camera viewfinder drawn as the letter G. It still says "screenshot", and it can only be GoFully. Each of its four parts has a job, so the guide asks to keep every part whenever the mark is used.

The values live as variables in the Figma file, so design and code read from the same source. Navy does the work, and Sky shows focus and selection.

Every capture starts in the popup. It lists each way to capture with its shortcut: full page, visible area, a selected area, a panel that scrolls, one element, draw on page and text capture.

The redesign then followed a capture through every state it can reach, including the ones that go wrong: a page Chrome won't allow, a capture that stopped halfway, and a history search with no results. Each one explains what happened and offers the next step.

Most capture modes happen on the page itself. People drag a region, hover to pick one element, or pick a panel that scrolls inside its own box. After a capture, a result card offers copy, save, edit and pin. Text capture hands back text to paste, draw on page marks up a live site before it is captured, and a pinned capture floats over any page as a reference.

The editor holds crop, arrows and shapes, text, blur, auto-redact, Beautify and export. Auto-redact scans a capture for details like emails and card numbers and covers them before anything is shared. Beautify adds a background, padding, a browser frame or a 3D tilt for posts and slides. Light and dark share one layout; drag the slider to compare them.

Settings, step-by-step guides, a welcome page that teaches the first capture, and help articles. Guides collect a series of captures with a line under each and export one PDF or Markdown file, which turns a set of screenshots into onboarding docs or a bug report.

Old: Full Page Screenshot Tool. One Extension. Every Job. New: Screenshot the whole page. Share it ready to go. The privacy promise moved from a badge into the first paragraph: all on your computer, with no account.

I tried three hero layouts against a realistic long article, then storyboarded every feature demo frame by frame, so the site shows the real extension working on a real page instead of tilted mockups.

Designed: the new brand and its 41-page guide, Design System v2, more than 70 extension screens and states in light and dark, and the new website.

Built: the new website runs in development and is not live yet; the live site and store listing still show the old design. The extension's current release is v1.1.3.